The Tuscan Edit
Stories, objects, and places that define the handmade soul of Tuscany.
Welcome to The Tuscan Edit — the journal of Florence Factory.
Here we share the beauty of Tuscany as told through its makers: handcrafted objects, artisan stories, curated travel tips, and everything we love about Florence and beyond.
If you’re looking for authentic inspiration and meaningful finds, this is where your journey begins.
Tuscan unicorns: dishes you can only chase down in Florence
From lampredotto stalls to Renaissance offal chic: unlock Florence’s three most elusive dishes—plus the only cibreo recipe you’ll ever need
Where to Eat and Drink in Florence, with or without a Line. (Episode II)
Florence is delicious—but waiting in line isn't. Here's our stylish insider guide to where locals actually eat and drink, from rooftop bars to quiet cafés. Skip the queues and savor Florence like a true insider.
Florence, July 2025: a city turned up to eleven
Stone palazzi may simmer at noon, but July turns Florence into Europe’s chicest open-air salon. From MusArt’s cedar-shaded concerts to slam-dunks on Piazzale Michelangelo and gelato-stuffed sagre in the hills, here’s your smart, slightly ironic guide to sweating it out in style.
Best Terraces and Hidden Places to see Florence fireworks on June 24.
On June 24, Florence doesn’t just celebrate its patron saint—it puts on a show for the gods.
From Renaissance rooftops to hidden riverbanks, the city gathers to watch the sky explode in color during the Fochi di San Giovanni. But not all viewpoints are created equal. This guide curates the most spectacular (and sometimes secret) places to watch the fireworks—whether you’re sipping a cocktail on a luxury terrace, picnicking by the Arno, or lucky enough to know someone with a private roof and a decent bottle of Chianti. Because in Florence, even looking up is an art.
Standing in Line in Florence: Museums Worth the Wait (and Those That Aren’t – June 2025)
Planning to visit Florence in June 2025? Here's our curated guide to the city's most iconic museums — from the ones worth standing in line for (yes, even under the sun) to the quiet gems where art meets serenity and no reservation is needed. Whether you're chasing Botticelli or just want to skip the crowds, Florence Factory helps you queue wisely.
New-old vs. Historic: How to Spot the Real Icons of Florence
How to spot if a place in Florence is actually historic (and not just dressed like one)
In Florence, even the new shops come with cracked terracotta floors and sepia-toned signage. But while everything looks antique, only some places really carry the weight—and the wonder—of time.
This guide is for curious minds, sharp eyes, and anyone tired of tourist traps in period costume. From cafés to gelaterie, enoteche to nightclubs, we’ll show you how to spot the real heritage—where tradition hasn’t just been staged, but lived.
How to Recognize Handmade Ceramics (and Why You Should Care) *
A practical and poetic guide to recognizing real handmade ceramics—from base to glaze—and why choosing artisanal means choosing the future.
Not Just Another Outlet: Discover Florence Factory
Think Florence Factory is an outlet? Think again.
Discover a curated space where Florence’s top artisan-designers create unique, handmade jewelry and contemporary pieces you won’t find anywhere else.
Easter in Florence: Fire, Oxen, and an Ancient Flying Dove
Florence celebrates Easter with fire, oxen, and a flying dove — yes, really. Discover the history behind the Scoppio del Carro, the best spots to watch it, and a local tip that will make you feel like a true Florentine.
Can’t Find That Address in Florence? Look at the Color of the Number.
Confused by red and black street numbers in Florence? Learn why there are two, what they mean, and how to finally find that address you're looking for.
Spotting the Real Deal: How to Recognize Authentic Florentine Craftsmanship
Not all that glitters in Florence is made by hand. Learn how to recognize authentic craftsmanship with tips from Florence Factory.
When to Visit Florence: Data, Sunshine and a Bit of Local Sass
Florence is always a good idea—but let’s be honest, some months are way better than others. We’ve combined the data (temperatures and crowd flow) with our experience as locals to help you choose when to come, why it matters, and what to expect from the city beyond the postcards.