The Tuscan Edit

Stories, objects, and places that define the handmade soul of Tuscany.

Welcome to The Tuscan Edit — the journal of Florence Factory.
Here we share the beauty of Tuscany as told through its makers: handcrafted objects, artisan stories, curated travel tips, and everything we love about Florence and beyond.
If you’re looking for authentic inspiration and meaningful finds, this is where your journey begins.

Lorenzo Bertini 10/21/25 Lorenzo Bertini 10/21/25

Florence jewelry then and now

Florence’s jewelry heritage isn’t nostalgia—it’s method. Today, a new generation trained in the city’s design and goldsmith schools makes that method their own. At Florence Factory you’ll find 10–20 selected designers, all working by hand in Florence and Tuscany, producing in very limited runs. If your size isn’t on the tray, we’ll make it to order and ship it to you.

Lorenzo Bertini 10/18/25 Lorenzo Bertini 10/18/25

How to Buy Authentic Florentine Crafts (Without the Guesswork)

Florence dazzles on the surface; the right object carries its depth home. This field guide helps you cut through market noise to find real Tuscan craft—materials that tell the truth, provenance before price, and details that age well. Plus, what to avoid (too-cheap street racks, copy-paste inventories, sellers who can’t explain the “how” and the “who”). Buy with clarity, not guesswork.

Lorenzo Bertini 7/4/25 Lorenzo Bertini 7/4/25

Where to Eat and Drink in Florence, with or without a Line. (Episode II)

Florence is delicious—but waiting in line isn't. Here's our stylish insider guide to where locals actually eat and drink, from rooftop bars to quiet cafés. Skip the queues and savor Florence like a true insider.

Lorenzo Bertini 6/30/25 Lorenzo Bertini 6/30/25

Florence, July 2025: a city turned up to eleven

Stone palazzi may simmer at noon, but July turns Florence into Europe’s chicest open-air salon. From MusArt’s cedar-shaded concerts to slam-dunks on Piazzale Michelangelo and gelato-stuffed sagre in the hills, here’s your smart, slightly ironic guide to sweating it out in style.

Lorenzo Bertini 6/27/25 Lorenzo Bertini 6/27/25

Florence Factory: one of the best shops in Florence according to the New York Times

Florence Factory has been named the best artisan shops in Florence by The New York Times. Step into a world where timeless Tuscan craft meets curated design, right in the heart of the city.

Lorenzo Bertini 6/20/25 Lorenzo Bertini 6/20/25

Best Terraces and Hidden Places to see Florence fireworks on June 24.

On June 24, Florence doesn’t just celebrate its patron saint—it puts on a show for the gods.

From Renaissance rooftops to hidden riverbanks, the city gathers to watch the sky explode in color during the Fochi di San Giovanni. But not all viewpoints are created equal. This guide curates the most spectacular (and sometimes secret) places to watch the fireworks—whether you’re sipping a cocktail on a luxury terrace, picnicking by the Arno, or lucky enough to know someone with a private roof and a decent bottle of Chianti. Because in Florence, even looking up is an art.

Lorenzo Bertini 6/5/25 Lorenzo Bertini 6/5/25

Standing in Line in Florence: Museums Worth the Wait (and Those That Aren’t – June 2025)

Planning to visit Florence in June 2025? Here's our curated guide to the city's most iconic museums — from the ones worth standing in line for (yes, even under the sun) to the quiet gems where art meets serenity and no reservation is needed. Whether you're chasing Botticelli or just want to skip the crowds, Florence Factory helps you queue wisely.

Lorenzo Bertini 5/29/25 Lorenzo Bertini 5/29/25

Events in Florence – June 2025: Our Favorite Picks Beyond the Usual Itinerary

Discover the best events in Florence this June 2025: Pitti Uomo, dance, music, open-air cinema, markets & more. Curated by Florence Factory.

Lorenzo Bertini 5/22/25 Lorenzo Bertini 5/22/25

New-old vs. Historic: How to Spot the Real Icons of Florence

How to spot if a place in Florence is actually historic (and not just dressed like one)

In Florence, even the new shops come with cracked terracotta floors and sepia-toned signage. But while everything looks antique, only some places really carry the weight—and the wonder—of time.
This guide is for curious minds, sharp eyes, and anyone tired of tourist traps in period costume. From cafés to gelaterie, enoteche to nightclubs, we’ll show you how to spot the real heritage—where tradition hasn’t just been staged, but lived.

Lorenzo Bertini 4/18/25 Lorenzo Bertini 4/18/25

The Art of May in Florence

Planning a trip to Florence in May 2025? Discover the best events, artisan markets, exhibitions, concerts, and hidden gems for a perfect spring getaway

Lorenzo Bertini 4/14/25 Lorenzo Bertini 4/14/25

Easter in Florence: Fire, Oxen, and an Ancient Flying Dove

Florence celebrates Easter with fire, oxen, and a flying dove — yes, really. Discover the history behind the Scoppio del Carro, the best spots to watch it, and a local tip that will make you feel like a true Florentine.

Lorenzo Bertini 4/12/25 Lorenzo Bertini 4/12/25

Can’t Find That Address in Florence? Look at the Color of the Number.

Confused by red and black street numbers in Florence? Learn why there are two, what they mean, and how to finally find that address you're looking for.