The Tuscan Edit

Stories, objects, and places that define the handmade soul of Tuscany.

Welcome to The Tuscan Edit — the journal of Florence Factory.
Here we share the beauty of Tuscany as told through its makers: handcrafted objects, artisan stories, curated travel tips, and everything we love about Florence and beyond.
If you’re looking for authentic inspiration and meaningful finds, this is where your journey begins.

Lorenzo Bertini 6/5/25 Lorenzo Bertini 6/5/25

Standing in Line in Florence: Museums Worth the Wait (and Those That Aren’t – June 2025)

Planning to visit Florence in June 2025? Here's our curated guide to the city's most iconic museums — from the ones worth standing in line for (yes, even under the sun) to the quiet gems where art meets serenity and no reservation is needed. Whether you're chasing Botticelli or just want to skip the crowds, Florence Factory helps you queue wisely.

Lorenzo Bertini 5/29/25 Lorenzo Bertini 5/29/25

Events in Florence – June 2025: Our Favorite Picks Beyond the Usual Itinerary

Discover the best events in Florence this June 2025: Pitti Uomo, dance, music, open-air cinema, markets & more. Curated by Florence Factory.

Lorenzo Bertini 5/22/25 Lorenzo Bertini 5/22/25

New-old vs. Historic: How to Spot the Real Icons of Florence

How to spot if a place in Florence is actually historic (and not just dressed like one)

In Florence, even the new shops come with cracked terracotta floors and sepia-toned signage. But while everything looks antique, only some places really carry the weight—and the wonder—of time.
This guide is for curious minds, sharp eyes, and anyone tired of tourist traps in period costume. From cafés to gelaterie, enoteche to nightclubs, we’ll show you how to spot the real heritage—where tradition hasn’t just been staged, but lived.

Lorenzo Bertini 4/18/25 Lorenzo Bertini 4/18/25

The Art of May in Florence

Planning a trip to Florence in May 2025? Discover the best events, artisan markets, exhibitions, concerts, and hidden gems for a perfect spring getaway

Lorenzo Bertini 4/14/25 Lorenzo Bertini 4/14/25

Easter in Florence: Fire, Oxen, and an Ancient Flying Dove

Florence celebrates Easter with fire, oxen, and a flying dove — yes, really. Discover the history behind the Scoppio del Carro, the best spots to watch it, and a local tip that will make you feel like a true Florentine.

Lorenzo Bertini 4/12/25 Lorenzo Bertini 4/12/25

Can’t Find That Address in Florence? Look at the Color of the Number.

Confused by red and black street numbers in Florence? Learn why there are two, what they mean, and how to finally find that address you're looking for.