Florence jewelry then and now
The city’s jewelry story begins long before you arrive. It lives in workbenches, in the stubborn patience of metal, in proportions that feel inevitable once you see them. Heritage here is method: the steady hand, the disciplined eye, the refusal to let a piece leave the bench before it’s ready.
What’s changed is the conversation around it. Design schools and goldsmith programs bring in new voices every year; they learn the old language and then bend it—toward cleaner lines, smarter materials, and ethics that stand up to daylight. Many are women who came from far away and stayed because Florence rewards attention with beauty.
Goldsmith as contemporary heritage of Florence
At Florence Factory we gather that energy and make it legible. Not a gallery—no white gloves, no distance—but a curated store where you can try things on and feel how a well-made piece disappears until you want it noticed.
How We Choose (In Three Promises)
Made here: every piece is made in Florence or Tuscany.
Small on purpose: very limited quantities; if you need a different size, we make it to order and ship.
Responsibility first: synthetic stones, micro-producers, fair processes.
See what contemporary Florence looks like in metal
What We Don’t Put in the Edit
Curation is a door that closes as much as it opens. To keep the collection honest—and Florence-worthy—we say no more often than we say yes.
Industrial jewelry or unqualified “makers.” If it’s churned out in a factory or assembled without real training, it doesn’t speak the language of this city.
Poorly made pieces with no creative spine. Rough joins, sloppy settings, derivative shapes—craft without skill or imagination won’t age well, and we won’t ask you to live with it.
Work that isn’t truly contemporary. We honor heritage by moving it forward. If a piece doesn’t express design intent—clear choices, coherent proportions, present-time thinking—it isn’t for our edit.
