The Tuscan Edit

Stories, objects, and places that define the handmade soul of Tuscany.

Welcome to The Tuscan Edit — the journal of Florence Factory.
Here we share the beauty of Tuscany as told through its makers: handcrafted objects, artisan stories, curated travel tips, and everything we love about Florence and beyond.
If you’re looking for authentic inspiration and meaningful finds, this is where your journey begins.

New-old vs. Historic: How to Spot the Real Icons of Florence
Florence Tips & Travel Lorenzo Bertini Florence Tips & Travel Lorenzo Bertini

New-old vs. Historic: How to Spot the Real Icons of Florence

How to spot if a place in Florence is actually historic (and not just dressed like one)

In Florence, even the new shops come with cracked terracotta floors and sepia-toned signage. But while everything looks antique, only some places really carry the weight—and the wonder—of time.
This guide is for curious minds, sharp eyes, and anyone tired of tourist traps in period costume. From cafés to gelaterie, enoteche to nightclubs, we’ll show you how to spot the real heritage—where tradition hasn’t just been staged, but lived.

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