Where to Buy Artisan Jewelry in Florence
— A Traveler’s Guide —
Florence is dotted with small goldsmith workshops you won’t find on glossy maps. Many sit behind unmarked doors with irregular hours: magical, but hard to catch. High-street shops tend to skew classic—often dated or repetitive if you’re seeking a contemporary voice. There are also legendary houses—like Piccini—with extraordinary pieces but very high prices.
Unique, local, sustainable
Where to look (and why choose Florence Factory)
Start in the Oltrarno, the artisans’ quarter. Cross Ponte Vecchio—the home of classic gold—and a short walk away to Santa Croce you’ll reach Florence Factory, our concept store–gallery. Here you can explore the work of ~20 independent women jewelers who craft in Florence and come from around the world.
We focus on gold-plated collections produced in very small runs—often one-of-a-kind. Choosing plating keeps prices accessible and puts the spotlight on what matters most: design, proportion, comfort.
Handmade Jewelry
What you’ll find at Florence Factory
Elegant, contemporary pieces in gold-plated finishes, full silver, natural and sinthetyc stones and mixed techniques
Limited editions and unique pieces you won’t see elsewhere
Designers available for sizing and small customizations (when feasible)
Travel-savvy support: English spoken, VAT guidance, shipping
Neighborhood notes
Oltrarno → studios, craft, creativity.
Ponte Vecchio → classic jewelry showcase.
For contemporary designers and goldsmith, Florence Factory is the smart stop to see 20 designers at once.
Short on time?
One visit = 20 designers. Contemporary, elegant, ready to try on.
FAQ
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Yes. Many studios are hidden in courtyards or side streets and follow the rhythm of the bench, not retail hours. That’s why travelers often find shutters down. At Florence Factory, you’ll find a curated selection of contemporary, artisan pieces ready to view in one place.
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Cross Ponte Vecchio (classic gold territory) and explore the Santa Croce, quarter. For a fast, design-forward overview, visit Florence Factory to discover work by ~20 independent women jewelers with an elegant, contemporary voice.
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Yes, via FedEx. Shipping cost depends on item and weight.
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Yes. Our in-store team will guide you through the process.
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No. Florence Factory focuses on gold-plated pieces crafted in very small runs (often one-of-a-kind). Plating keeps prices accessible and lets us invest in what matters most: design, proportions, finishes and comfort.
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Santa Croce, Via dei Neri 6/8R — open daily, 11:00–19:00. English spoken (plus Italian, Russian, Serbian, Spanish).
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Not everything. Browse the edit and contact us to see additional in-store pieces.
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A fine layer of gold is applied over a crafted base (e.g., brass or silver). Quality depends on plating thickness, finishing and care. We’ll explain care tips and, when needed, discuss refresh/re-plating options.
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Most are produced in very small numbers; many are unique. You’ll see designs you won’t find in mainstream windows.
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Yes—one visit = ~20 designers at Florence Factory. It’s the most efficient way to explore Florence’s contemporary artisan scene without chasing irregular shop hours.
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Yes. We curate engagement-style and commitment rings with contemporary lines in gold-plated finishes. Small customizations may be possible depending on timing.
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Often, small adjustments are possible; same-day depends on the piece and current workload. We’ll advise feasibility and timelines transparently.
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Gold-plated collections allow fair, accessible pricing that varies by designer and technique. Visit to see current ranges and one-off pieces.
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Our designers are women who work in Florence and come from around the world. Alongside collections for women, we also curate men’s lines—including rings (signet/bands), bracelets, and necklaces—with a contemporary, refined aesthetic. Pieces are gold-plated, produced in limited runs or as one-offs, with sizing and finish options available when feasible.